The Fledgling Program · for businesses not ready yet

The Fledgling Program: the platform, the AI employees and managed ads, from $1,250 a month.

$1,250/mo

Plus ad management at 35% of your ad budget. The fee is drawn from the budget, never added on top. Setup is built into the monthly. No contract.

For the business that is not ready for a managed program yet. You get the Digital Nest, your AI receptionist and follow-up automations set up for you, and Google Ads managed from day one, then you run your own marketing on real infrastructure. We monitor monthly and support you through the queue. There is no strategist and no done-for-you content, which is why it costs what it costs, and why it is a step toward Essentials or Agency rather than a fourth program.

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What’s included every month

  • The Digital Nest: CRM, pipeline, listings, reviews, social, email and SMS, reporting
  • AI employees: web-chat receptionist, voice receptionist, reputation specialist, CRM assistant
  • Three automations live in month one: instant reply, booking with reminders, post-sale review request
  • Google Ads built and managed, results inside the Nest
  • Website hosting, security and support
  • Monthly monitoring and self-serve, AI-first support

No long-term contracts. Thirty days’ notice. You keep everything we build if you leave.

Is this right for you

Who this program is built for.

This program is built for you if:

  • You run an owner-led business doing roughly $300K to $800K a year and you are ready to get organised
  • You will do your own posting and content, or you are not ready to pay for done-for-you marketing yet
  • Leads come in by phone and form and some of them go cold before anyone calls back
  • You want ads managed by someone who can see the leads they produce, not just the clicks
  • You want to prove the system before you invest in a managed program, and move up when you are ready

You may need something different if:

  • You want blog posts, emails and social written and published for you: see Essentials
  • You want a strategist who owns the plan and a monthly review: see Agency
  • You need more than one location managed: see Ascent

Quick check: Do you have a CRM you actually use? Does anyone answer the phone after 5? Do new reviews come in every week without asking? If two of those are “no”, the Fledgling Program fixes them in the first month.

How it starts

From yes to live in about two weeks.

The onboarding is deliberately short. Two thirds of your profile is filled from public records before you see a form.

Step 01

Accept and pay

You accept by entering payment and account information. There is no signed contract.

Step 02

We pre-fill your profile

We build your business profile from public sources, then send one short form for the dozen things no public record holds. Access is granted by adding us as a manager, never by sharing a password.

Step 03

Your Nest goes live

Your account is provisioned, your AI employees are trained on your business, your three automations are switched on, and your listings sync out.

Step 04

Intro call, then ads

One thirty-minute call walks the Nest, confirms your positioning and sets the opening ad budget and geography. Paid search starts once your site is ready, not before.

The Fledgling Program and a website

Add a site built for the program.

Most Fledgling clients need a website that can actually rank and convert. We build one on our Blackfeather Canvas system, wired into your Nest.

One-time

Standard website: $4,500

A brand one-sheet first, then twelve pages on the standard chrome: home, about, contact and quote, a services hub, up to six service pages, privacy and terms. Mobile-first, light and dark mode, one H1 per page, LocalBusiness schema, analytics and search console connected, forms routed to your phone and inbox, domain cutover.

Split billing available as three payments of $1,500.

Beyond the core set

Larger sites, quoted per page

Pages beyond the twelve are priced per page, times a complexity multiplier for custom design or migration-heavy work. Photography, video, e-commerce and a second language are quoted separately.

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A step, not a destination

The Fledgling Program is how a business gets ready for a managed program.

Essentials, Agency and Ascent are limited spaces, by selection. The Fledgling Program is open to any business that is not ready for one yet, and it is how we get to know you. A Fledgling client whose readiness crosses the bar is invited into Essentials or Agency, with the Nest, the data and the reviews carrying straight over.

FAQ

Common questions.

If your question is not here, schedule a call and we will walk through the details.

What does “AI-first support” mean?

Your requests go into a queue that routes to our optimisation team, and most answers come back the same day. There is no dedicated strategist on the Fledgling Program; that is what keeps the price at $1,250.

Do I have to run ads?

No. Ads are managed when you want them, at 35% of the budget you set. Many Fledgling clients start with the platform and the AI employees, then add paid search once the website is ready.

Can I write my own posts and emails in the Nest?

Yes. The social, email and SMS tools are yours to use, with templates in your brand. When you want us to produce it for you, that is Essentials or Agency.

What happens if I outgrow it?

You move up to Essentials or Agency without starting over. Your Nest, your CRM data, your reviews and your listings carry across.

Can I cancel?

Yes. Thirty days’ notice. You keep your data, your website and your reviews.

How each part works. Brand & Strategy · Marketing & Demand · Sales & Automation

Compare the programs. Essentials · Agency · Ascent · All programs

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Ready to put real infrastructure under your business?

Start with the free assessment. It shows where leads are slipping today, and it is the first thing we look at on your intro call.

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