Essentials: The marketing program
built for local business growth.
$2,450/month
Stop losing jobs to competitors with a better online presence. Essentials gives you SEO, content, social media, reputation management, email campaigns, CRM, and a dedicated strategist — all connected through one platform and working together to bring you more leads every month.
This program is built for you if:
- You’re a local or small regional business (1–3 service areas)
- Your online presence doesn’t reflect the quality of your work
- You’re losing jobs to competitors who show up better on Google
- You’ve tried marketing before and it didn’t stick
- You want to build something that works long-term, not just run ads
You may need more if:
- You’re already running paid campaigns and need help optimizing — see Agency
- You’re expanding into 5+ markets — see Agency
- You need a fully custom multi-location setup — see Ascent
Quick check: When someone Googles your services in your area, do you show up in the top 5? Do you have 15+ recent Google reviews? Do you have a clear plan for what content to publish each month? If any answer is no, Essentials is where you start.
Everything that runs every month.
Every piece of your marketing is connected through the same CRM and reporting — so you can see what’s bringing in leads, not just what’s keeping you busy.
Content Campaign (Monthly)
One complete content package built around your expertise and your customers’ real questions.
- 1 SEO-optimized blog post (800–1,500 words)
- 1 email campaign to your list
- 12 social media posts across your platforms
- Topic selection, keyword research, and publishing
SEO & Local Search
Ongoing optimization that builds your search visibility month over month — not a one-time setup.
- Keyword rank tracking and optimization
- Google Business Profile management
- Local citation building (2–3 quality links/month)
- Quarterly technical audits (speed, mobile, schema)
Reputation & Reviews
Your review count and rating grow automatically without you having to think about it.
- Automated review requests after every job
- Daily monitoring across Google and Facebook
- Professional response to all reviews within 24 hours
- Recovery plan if ratings drop
CRM & Lead Tracking
We work inside your CRM — not just to track leads, but to help you close them.
- Pipeline visibility and lead tracking
- Monthly sales performance review
- Follow-up recommendations
- Lead follow-up coaching
Strategy & Reporting
You’re not buying tasks — you’re buying results. Every month includes planning tied to your goals.
- Monthly content calendar
- Keyword opportunity analysis
- Performance reporting (rankings, traffic, leads)
- Quarterly strategy review
Digital Nest Platform
Your CRM, reviews, AI chat, reporting, and lead management — all in one platform, included with your program.
- CRM for lead and customer management
- AI chat for 24/7 lead capture
- Review dashboard with alerts
- Mobile app for on-the-go access
From onboarding to results.
Month one builds the foundation. After that, the program runs on a consistent monthly rhythm — with your strategist managing everything so you can focus on your business.
Foundation & Setup
We audit your market, build your messaging, set up your Digital Nest, configure your CRM, and publish your first content. Same price — different work because the foundation matters.
Build Momentum
Monthly content campaigns start publishing. SEO work ramps up. Reviews start coming in consistently. Your CRM fills with real leads and you can see what’s working.
See It Pay Off
Rankings climb. Reviews accumulate. Organic traffic grows. Your content becomes a lead-generating asset. By month six, your marketing investment is building on itself — not starting over each month.
We don’t just bring you leads.
We help you close them.
Most marketing agencies measure success by traffic or clicks. We measure it by whether you’re actually getting more paying customers. That’s why we work inside your CRM — so we can see where leads come from, where they get stuck, and what needs to happen to turn more of them into revenue.
- We review your pipeline every month and flag what needs attention
- We help you prioritize which leads to focus on first
- We coach your team on how to follow up with leads we generate
- We track what’s working from first contact through closed deal — then adjust
You’re not buying marketing tasks. You’re buying a program that brings in customers.
Common questions about Essentials.
If your question isn’t here, schedule a call — we’re happy to walk through the details.
Can I cancel anytime?
Yes. 30-day notice, no long-term contracts. We keep clients by delivering results, not by locking them in.
Do I own the content you create?
Yes. Everything we produce is yours — blog posts, social content, CRM data, all of it. If you leave, you keep everything we built.
How long before I see results?
SEO takes time. Expect to see movement in rankings within 60–90 days and real traffic growth within 3–6 months. Reviews and CRM visibility start working right away.
What if I need more content than one campaign per month?
You can add extra campaigns at $1,200 each, or upgrade to Agency for 2 campaigns per month plus expanded SEO and automation. See Agency
Do you work with my industry?
We specialize in home services, health and wellness, financial services, and distribution — but the program works for any local business that needs more leads from search and reputation.
Do you help with sales, or just marketing?
Both. We work inside your CRM so we see the full picture — from first contact to closed deal. We provide pipeline reviews, follow-up coaching, and recommendations to help you close more of the leads we generate.
Is the Digital Nest platform included?
Yes — CRM, AI chat, review management, reporting, and mobile app. No extra cost, no separate software to buy. Learn more about the Digital Nest
Ready for more? See how Agency and Ascent build on Essentials.
When you’ve outgrown Essentials — more markets, paid campaigns, or deeper automation — the next tier adds capability without starting over.
Ready to build a marketing program
that actually brings in business?
Most small businesses don’t need more tactics. They need a connected marketing program with someone who makes sure it’s working. That’s what Essentials is.